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I also offer personally-tailored, individualized English conversation practice (including etiquette) and coaching in writing techniques. Finally, I edit texts such as magazines, business proposals, memorandums, emails so they are presented in English which does not embarrass you or your organization. For further details, please mail me at: language.etiquette@gmail.com

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19 February 2012

The perils of waffle #2

This point is a simpler one, but illustrates the same lack of attention to logic as noted immediately below. The piece begins: “Both food and non-food retail sectors...” Why not just say, “The retail sector” or, better still, “Retailing”? Food and non-food retailing comprises all retailing. The whole population if the world can be completely described by the phrase: “Me and non-me”. The simple word “Everyone” says everything that that phrase says.
     And a point of style rather than logic: strange name “Chulakhvartov Andrey”! Has he not got it the wrong way round? Or does he think he is in the army? When writing in English-language publications it would perhaps be advisable to try to sound less militaristic, or German (delete as applicable). Armies are so last century. This is the dawning of the Age of the Acquisitus…

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